WHAT I CAN HELP WITH
End to end project delivery
Moderation and fieldwork execution
Moderation and fieldwork execution
Whether you are an agency or an end client, I will handle all elements of your qualitative projects. From initial brainstorming on the research needs and design through to final execution and delivery and beyond.
Moderation and fieldwork execution
Moderation and fieldwork execution
Moderation and fieldwork execution
I’ve been a qualitative researcher for over 18 years. Whether it’s focus groups, workshops, playtests or something else, I cut through the distractions and get to the heart of any question — no matter how niche the audience or topic.
Analysis and reporting
Moderation and fieldwork execution
Analysis and reporting
Whether you need help deciphering complex data or weaving a compelling insight story, rely on me to extract the meaningful signal from the noise. I’ll create engaging deliverables that effectively communicate the essential “so what” for your business.
specialist areas
I have a ton of experience with most qual approaches. Specifically:
- Focus groups / IDIs
- Playtests
- UX / user testing
- Workshop facilitation
- Ethnography
- Online communities
- Expert interviews
- Desk research
- And lots more...
CORE Sector experience
Gaming
A focus of my career has been supporting developers and publishers throughout the entire development cycle. From initial market landscaping to concept testing, play-testing, and post-launch evaluation, I’ve partnered with renowned gaming companies worldwide on both software and hardware issues. My expertise covers bringing niche audiences to life and specialised topics across almost all genres. I’ve contributed to new IP development, transmedia strategies, franchise evolution, esports understating and enhancing player experiences across all platforms.
Consumer tech and telco
Throughout my career, I’ve collaborated with major tech manufacturers, optimizing their messaging and marketing strategies to drive product sales. My expertise lies in the mobile, wearable, and personal computing domains. I’ve also conducted a wealth of global research for both online and offline tech retailers helping them grow through better understanding their various customer cohorts.
Entertainment
Throughout my career, I’ve worked with several of the major streaming platforms, focusing on content development and enhancing user experiences. My expertise includes testing new shows, optimising marketing strategies for fresh content and offers, and gaining insights into platform navigation and subscription behaviours. I’ve worked with local teams as well as global insight functions, understanding market nuances and cultural implications that feed into global marketing decisions.
Sports
I’ve worked heavily in sports sponsorship across Europe and North America. I’ve collaborated with gambling operators, major sports broadcasters, and sports leagues to gain insights into fan behavior, encompassing traditional major sports, esports, and emerging sports at both professional and grassroots levels.