Over the past 18 years, I’ve been all over the world, working at leading agencies to help tech, gaming and entertainment clients better understand their audiences and create winning propositions
Sometimes, qualitative research can get a bit tangled up in complexity and lengthy processes. The authentic fan/gamer/user voice gets lost and the big questions behind a brief don't get answered properly
My approach is straightforward: I make sure clients receive the insight that they need when they need it. I combine this with a deep understanding of your business and marketplace, making sure that insights creates impact and go viral throughout the organisation
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